2015
A Mississippi kitchen
The very first pan came out of a home oven in Mississippi — a Saturday morning and more icing than strictly necessary. Only three pans fit in the oven at a time, so we baked eleven that first week. Word spread fast.
Began in Mississippi · Rollin' since 2015
The LoveLee Story
A recipe we've made our own, a whole lot of faith, and a belief that the sweetest things are the ones you pass around the table.
“It started the way most good things do — in a small kitchen, with the people we love, making something to give away.”
— CHRISTA & TYSON LEE
2016
A bigger oven
Demand outgrew the home kitchen, so we ran a Kickstarter to help build out a commercial kitchen and keep up.
2017
Word got around
Church potlucks, neighborhood markets, birthday mornings, and Saturday-morning football games. What began as a treat for friends turned into pans going out the door faster than we could roll them.
2018
Onto the shelves
We started baking out of a dedicated LoveLee kitchen and landed our first local retail stores.
2019
Rollin' through Tennessee
A move carried the rolls to Tennessee. Baked through a partner bakery, LoveLee Rolls grew to more than 30 stores across Mississippi and Tennessee — same hands on the recipe, a lot more practice.
2022
A little hiatus
Life got full — more moves, more little ones, more seasons to savor. The oven cooled for a bit, but the recipe (and the dream) never left the kitchen counter.
2026
Back — in Richmond, VA
The Lees have landed in Richmond, and LoveLee Rolls is officially rollin' again. New city, same recipe, same simple mission: spread a little love, one pan at a time.
What we're made of
Faith, family & from-scratch
Rooted in faith
We believe a kitchen is a kind of ministry — a place to bless people with something warm, generous, and made on purpose.
Built by family
Christa, Tyson, and a few little flour-dusted helpers. Every pan is a family affair — and tastes like one.
Rolled from scratch
No shortcuts. Real butter, real cinnamon, dough proofed and rolled by hand, and our maple coffee glaze made the way it should be.
Your turn
Spread a little LoveLee in your own family
Gather your people around a warm pan this weekend. Start a new morning tradition — and pass the recipe of kindness right along with the rolls.