Soft & hand-rolled
Sugar and cinnamon folded into pillowy dough, rolled by hand the way Christa always has.
Now rolling in Richmond, VACinnamon rolls,
Cinnamon rolls,
made with love.
Soft, hand-rolled, and baked in small batches — a recipe we've made our own, rollin' since 2015. Catch us at a market, partner on a fundraiser, cater your celebration, or give a few pans as a business gift.
Four LoveLee ways
Four ways to get your rolls
Find us in person at a market, rally a fundraiser for your cause, cater your next gathering, or gift a few pans to the people who keep your business rolling. Every pan is hand-rolled and finished by hand.
What we rollOne recipe.
One recipe.
Rolled by hand, every time.
Sugar and cinnamon folded into pillowy dough, finished with a blanket of our maple coffee glaze. The same recipe in every pan — hand-rolled, never rushed.
Signature
Maple coffee glaze
Every pan gets a generous blanket of our signature maple coffee glaze — the part everyone fights over.
Small batches
Christa bakes in small batches, by hand. Every pan comes fully baked and iced — eight rolls. Enjoy them warm now, or freeze for later and they'll taste just-baked when you're ready.
Made by family.
Meant to be shared.
LoveLee Rolls started in a Mississippi kitchen with a whole lot of faith, a recipe we've made our own, and the belief that the sweetest things are the ones you pass around. Spread a little LoveLee in your own home.
Read our storyFrom our kitchen
A little flour, a lot of love
Good to know
Sweet questions, quick answers
What are LoveLee Rolls?
LoveLee Rolls are soft, hand-rolled cinnamon rolls baked in small batches in Richmond, Virginia. Christa and Tyson Lee started rolling them back in a Mississippi kitchen in 2015, and the recipe has been a family affair ever since — sugar and cinnamon folded into pillowy dough, every pan rolled by hand and finished with our signature maple coffee glaze. We sell them by the pan (8 rolls to a pan) for fundraisers, catering, business gifts, and at events around the Richmond area.
What is the maple coffee glaze?
The maple coffee glaze is LoveLee Rolls' signature finish — a warm, sweet glaze with notes of maple and coffee that gets poured generously over every pan of our cinnamon rolls. It's the thing people remember (and the part everyone fights over). Every pan we bake in Richmond, Virginia gets the same generous blanket of it, whether it's headed to a fundraiser, a catering order, or a business gift.
How do I order LoveLee Rolls, and what areas do you serve?
You can order LoveLee Rolls right from our website— pick a fundraiser for your cause or catering for your gathering, choose how many pans, and set a pickup or delivery date around the bake. We're based in Richmond, Virginia and serve the Greater Richmond area. Want to grab a pan in person instead? Catch us at farmers' markets, festivals, and pop-ups around town — check our Events page for where we'll be next.
How do cinnamon-roll fundraisers work with LoveLee Rolls?
LoveLee Rolls fundraisers are sell-first, which means your group never fronts money or gets stuck with leftover inventory. You apply to partner with us, set a sale window and pickup date, and sell pans to your supporters first — so you know exactly how many pans you need. We bake fresh for your pickup date (never from a freezer), and your group hands out warm cinnamon rolls and keeps the margin: you pay LoveLee a wholesale price per pan and keep the difference your supporters paid.
Who can run a LoveLee Rolls fundraiser?
Just about any group with a cause can run a LoveLee Rolls fundraiser — schools, sports teams, churches, nonprofits, PTAs, booster clubs, scout troops, and community organizations are all welcome. You do not need to be a registered nonprofit. A youth soccer team raising money for new uniforms is just as welcome as a church or a 501(c)(3). If you've got people who love cinnamon rolls and a cause worth rallying for, you can fundraise with LoveLee Rolls here in the Richmond, Virginia area.
Do we have to store frozen inventory for our fundraiser?
No — there's no frozen inventory to store or risk with a LoveLee Rolls fundraiser. Because every pan is baked fresh for your pickup date after your group has already sold them, nothing sits in a freezer going stale, and you're never stuck buying product you can't move. You collect your supporters' orders first, we bake exactly that many pans of fresh cinnamon rolls, and your group hands them out warm.
Hungry yet?
Partner on a fundraiser for your cause, cater your celebration, gift a few pans to your crew, or come find us at a market this weekend.